Less Bounce Per Ounce
by Kevin Nakao
With the explosion of social media sharing and help from smartsearch engine optimization, many web users are bypassing businesses’ home pages and landing directly on product pages and blog posts. Thus, businesses need to optimize their “first impressions” at all entry points in order to reduce bounce rates.
Bounce and exit rates are often confused, but have different definitions and purposes. Bounce rate is the percentage of visitors that hit a page and don’t visit any others within the same site. It should be used to measure the effectiveness of landing pages and is connected to SEO and paid advertising campaigns. In some cases, a page may be designed to give the consumer the information they need and nothing else. In this instance, bounce rate may not be a relevant metric.
Exit rate, on the other hand, is the percentage of visitors that leave a site from a given page. It should be used to monitor specific pages in a process, such as a “shipping options” page that appears during the checkout process. A high bounce rate means you are making a bad first impression; a high exit rate means you have a leak in the process.
Bounce To The Full Article On Mashable (8 Ways To Reduce Your Bounce Rate)