Do You Really Need To Make A Mobile App?
by Kevin Nakao
Ever since Apple launched the iPhone app store, the company has been pushing its apps to get all of the attention. But when was the last time you read a review about a new mobile website? Thousands of apps and billions of downloads consistently steal the headlines, while the mobile web is largely ignored by everyone but the consumer. Yet, despite what the marketing would lead you to believe, consumers use the mobile web just as much as apps.